About Us



In late 2009, Satoshi Nakomato authored the infamous Bitcoin Whitepaper. Since then, there have been plenty skeptics, no-sayers, doubters, haters, non-believers, etc. But Satashi's vision has endured - it being a testament to the power of Bitcoin and other cryptocurrencies.

In 2017, The Bitcoin Merchant was born out of a small 100 Square foot bedroom in Wall Street, New York. We loved Crypto. But all of the merchandise was either non-existent (especially in 2017), or was simply too nerdy -- think Sheldon from Big Bang Theory. Hard pass. It lacked character

Thus, we decided to fuse and marry a minimalist street-wear style with crypto.

Our Mission

To serve you. And to continue to proselytize crypto as a socio political, economic and artistic movement.

Our Philosophy

  • We believe in liberty.
  • We believe in an anti-fiat world.
  • We believe in decentralization.
  • We believe in the block-chain. 
  • We believe in the sovereign individual.


Thankfully, we found believers. And thanks to their support — your support — we are able to continue designing merchandise for the community we love. 

BTCM aka The Bitcoin Merchant